Our Associates

Richard J. Lucia

Selling in the NOW!

For more than 30 years, Rich Lucia has helped organizations generate profitable revenue through sales effectiveness. His keen insight arms sales teams and sales management with the tools to succeed in today’s challenging environment.

Services

Rich provides customized programs—as keynotes or breakouts—that will give your sales teams a 21st century edge.

Selling in the NOW
This hard-hitting presentation pierces the heart of getting “with it.” Rich Lucia wakes up your sales team to what’s different NOW and why adapting is critical. He’ll provide concepts for Selling in the Now that:
• successfully find, track, and close opportunities
• catapult poor sales performances into commanding, effective ones
• replace the “same-old” strategies with the best “now” tools
• test current actions for Selling in the Now effectiveness
The 180 Rule®: Turning What You Don’t Know into an Asset
Rich specializes in getting participants energized to take giant steps forward using proven Selling in the Now tools. He helps them gain:
• knowledge that’s up to date and courage to try new things
• a proven process that meets today’s challenges
• proficiency using top sales tools like the 180 Rule®
• the ability to look, laugh, and learn with a personal assessment tool
Other Presentations:
• Turn Five Into Fifty: Leveraging existing customers for new sales
• Third Person Marketing: Get the sale when you are blocked from the decision maker
• Information Gathering: The pathway to sales success
• Sales Team Leadership: Effective coaching
• Sales Compensation: Design, tracking and utilization
• Focused Prospecting: Identifying and targeting key prospects for growing your business
• Starting out: New Company, New Product, New Market--Now what?

What Others Have to Say about Richard J. Lucia...

"Rich Lucia captures the essence of motivation by understanding what works today and conveys it in an easily understood, humorous manner. He energizes the audience and helps unlock their ability to succeed."

Lockheed Martin

"Rich's 180 Rule Management System has worked like magic with our sales reps. I've watched their enthusiasm for meeting their goals spike as a result of using Rich's tools."

Frost & Sullivan

"I've never seen a speaker captivate a crowd the way Rich does. He delivers hightly effective messages, and does so with humor and a keen ability to relate to his audience. Rich's Selling in the Now program definately has had an impact on our revenue."

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