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Study after study has shown that what workers want from their jobs
in the year 2000 is not better benefits or more money. Rather, it
is the small things that make workers feel commitment to an organization.
One study shows the top three things workers want
are interesting work, full appreciation for the work they do, and
a feeling of being in on things. Baxter Labs recently did
a global study in which they asked their employees worldwide what
they could do to make things better for them. The resounding answer
was that employees wanted to be "respected
as whole human beings with a life outside of work."
What seems critical, then, in workplaces today is for leaders to
respond to workers as HUMAN BEINGS and to
foster an atmosphere that is inclusive, caring, creative, appreciative
and joyful. People are looking for a deeper sense of meaning and
purpose in their work, and above all, they want to be respected
and valued.
In my book CARE
Packages for the Workplace-Dozens of Little Things You Can Do to
Regenerate Spirit at Work (McGraw-Hill 1996), I have used the
acronym CARE as the elements of a spirited workplace:
C = Creative Communication
A = Atmosphere and Appreciation for All
R = Respect and Reason for Being
E = Empathy and Enthusiasm
In each of the chapters I have included dozens of mostly no-cost
or low cost ideas which can be implemented almost immediately in
today's workplaces to engender a new spirit of commitment and joy.
Let's look at 25 of my favorite ideas, ideas which Human Resources
departments can adapt and introduce in their organizations to make
an immediate difference in spirit. Common sense, as well as much
current research, tells us that happy employees are more productive
employees, so implementing even a few of these ideas will not only
boost morale but will certainly impact productivity and profit.
- Does everyone in your organization have business
cards? If not, that is one of the fastest ways to boost
morale. They can be made on the computer for little or no cost,
and what a meaningful way to tell an employee how valued and important
he or she is. If you already have a business card, look at it
for a moment. We use business cards to network and create relationships.
However, most business cards I see are boring, there is nothing
memorable about the individual, and the back is blank! Ask yourself
these questions about your card: Does it have anything distinctive
about it? Is there anything that represents you as a unique human
being? If not, turn it over and add something on the Human level
such as a quotation, a personal motto, or a graphic or picture
of something you love. Not only will you make a distinctive impression
but people will have a way to connect with you on a deeper level
when they learn something important about you, the human being.
That is the beginning of a relationship.
- Have a contest with employees -- "If
my company/ department were a T-shirt, this is what it would say.
. . . " Then have them actually design the shirt, either
on a real T-shirt or an paper. Photograph, post, or videotape
the results. You will learn amazing things about the way people
feel about your organization, you will be encouraging them to
get their creative juices going, and you will have fun in the
process. Company legends are created from experiences like these!
- Collect drawings from employee's children or
grandchildren of "What my Mom/Dad/Grandma/Grandpa/Aunt/Uncle
does at work all day." Compile these into a company
booklet or display them for customers to enjoy. You are helping
to blend work and family by involving workers' family members,
and you are also creating a memory. If possible, display the drawings
where employees can bring their children in to view them as well.
That will add a sense of involvement and pride in the organization
from the whole family!
- Send a handwritten note to at least one customer
and one co-worker a week. These can be as sinple as small
post-it notes or even a printed card where you add a handwritten
sentence at the end. However, this will not only dazzle your external
customers but will also build loyalty internally. We are all desperate
to be appreciated in our world today. You will need a strategy
to remember, so pick one day of the week and do not leave the
office on that day until you have completed your notes.
- Keep a bulletin board in your office of pictures
of repeat customers and their families. This will not only
help build relationships as you collect the pictures, but it will
also remind everyone in the organization of WHY they have a job!
Send birthday cards to them on their special day and congratulations
cards when they achieve either a personal or a business success.
We spend so much time on finding new customers that we often forget
the good, loyal customers we already have. Celebrate them and
keep your relationships focused on both the business and the human
levels. Have another board where you post pictures of employees'
families, weddings, graduations, vacations, new grandchildren,
and other successes. Thus, you will be celebrating their loyalty
as well!
- When people in your organization first turn
on their computers, have a message of the day such as a quotation
on customer service, personal growth, something humorous, or even
the birthdays of employees during that week. If a day begins
with inspiration, it will help lift the level of interaction in
your workplace. However, if you start doing this, be prepared
to continue or it will be a negative experience when employees
expect this encouragement and some days it is not there.
- Put a specially wrapped package of M & M's
(or any other candy which might represent your company) in every
package you ship out with a note saying, "We're glad
you're our customer." It will surprise and delight the receivers,
and be assured that your packages from that point on will NEVER
sit on the loading dock!
- For an all-company celebration, in small groups
creatively dramatize significant events from the year or from
the company's history, or even a company legend. These
can be presented either live or videotaped. This experience will
bring out talent and creativity that you didn't even know you
had, and it will also be a teambuilding experience for everyone.
The pride that comes from celebrating one's organization is long
lasting and creates a special kind of employee loyalty.
- Collect company legends and success stories
on video or audiotape. If possible, interview the employee
or the customer to whom they happened. These tapes become a source
of pride for current employees and a wonderful addition to orientation
for new hires. You will be recording and celebrating the moments
of peak performance in your organizational culture.
- Once a month encourage the senior managers
to do something creative for all employees or for employees
in their divisions: cook them breakfast, bring around an ice cream
cart, serve them doughnuts and coffee, wash the windshields of
their cars as they arrive at work, or even take them all to lunch.
These small acts of appreciation will be remembered and talked
about for weeks!
- Add a personal signature to your work to differentiate
yourself from all the others who do the same work as you.
My personal signature as a speaker is that I always line the walls
of the room where I am speaking with brightly- colored laminated
flip charts of quotations related to the topic, and I give each
person in the audience a give-away which becomes an anchor to
remember my message. An HR manager keeps a basket of Beanie Babies
in her office to encourage visitors to relax. She asks them to
choose their favorite to hold as they talk. A United Airlines
Captain on each of his flights writes handwritten thank you notes
to several passengers whom he picks at random from the computer,
thanking them for choosing his airline and offering his help in
any way they might need. A grocery store bagger always puts a
"Thought for the Day" in each person's groceries he
bags. As employees begin to find ways to express themselves in
their work by adding a personal signature, your workplace will
become more caring, creative, and much more fun!
- Have a company poster party for all frustrated
/ aspiring artists to create signs and posters that demonstrate
the company's values. Use quotations, graphics, and bright
colors. Display them in clear plastic frames throughout the building
and move them once a week so that everyone can see all of them.
Not only will you find talent you did not know existed, but you
will also be creating an atmosphere of inspiration and delight.
Tom Peters says if your hallways are boring, chances are everything
your organization does is boring!
- Purchase a "Red Plate" for your organization
or department which says "You are SPECIAL today."
This can be passed around as an affirmation to anyone in the company.
It is amazing how such a small thing can make a huge difference
in morale. You may want to also keep a record of who gets the
plate and why-another way to celebrate one another.
- Add a quotation, graphic, cartoon, or seasonal
reminder to memos and fax cover sheets. Make them fun and
interesting! Most fax cover sheets I see are extremely boring,
and the organization has missed a wonderful opportunity to make
an impression, differentiate itself, and communicate their ideas
and values.
- As an organization, give out buttons that say
something like "Kindness is Contagious. Catch it!" when
someone does a kind deed for you. Then ask that person
to pass the button on to someone else. You may do this either
internally or sponsor a campaign in your city or state. The Stop
Violence Coalition in the city of Kansas City began this campaign
citywide several years ago, and the results have been overwhelming.
Just encouraging others to think about being kind creates an amazing
difference!
- Create a company mascot which goes along with
the spirit of the company. For example, Rosenbluth Travel
uses a salmon because they're always "swimming upstream!"
They give their clients stuffed salmon, chocolate salmon, and
a salmon pin is their highest internal award. Another client of
mine has a Marketing Department mascot, a green frog. The company
has had lots of fun by other departments "kidnapping"
the frog and then sending ransom notes.
- Have a "Laugh a Day" bulletin board
where you display appropriate cartoons and humorous writings.
You may also want to keep a fishbowl of cartoons and jokes in
the reception area of your organization so that visitors, too,
can have a smile while they are waiting. Research has shown that
the most productive workplaces have about 10 minutes of laughter
every hour. Is your workplace a place where people are enjoying
themselves?
- Designate one room as the company "Whine
Cellar," the place for anyone to go who is having a bad day
or wants to gripe. Put a sign on the door and have fun
decorating it (in black?). You may bring in stress toys, stuffed
animals, cartoon books, and perhaps even treats. When someone
is crabby, suggest they spend some time there. It will probably
become everyone's favorite place to go!
- Take a look at your office -- what does it say
about your Human level? Always display in your office one
or two reminders of things you really love. Not only will it be
more comfortable for you because it reminds you of the really
important things in your life, but it will also help others to
connect with you more quickly.
- Create a service guarantee for your work unit.
For example, a suburban hospital says, "If you're not seen
in our emergency room by a professional in 15 minutes, your visit
is free!" An Accounting Department says,"If you find
an error in our work, lunch is on us." This guarantee will
differentiate you to your clients and will also help build teamwork
and pride as every employee commits to personally upholding the
guarantee.
- Have a Four A's jar (Acknowledge, Appreciate,
Affirm, Assure). Keep it filled with wonderful, uplifting
thoughts for anyone who needs one. You may also give these jars
as gifts to your employees and/or customers with one positive
thought for every day of the year.
- Purchase pieces of clear acrylic for blotters
on each employee's desk. Have the employee create a collage
under the blotter which contains creative reminders and examples
of the company's values, such as photos, quotations, cartoons,
mission statements, customer service models, slogans or signs.
This encourages creativity, creates anchors to remember what is
important, and provides a delightful way to share as employees
spend time seeing what others have done.
- Post "Street" signs to name hallways
in your building. Choose names which communicate your company's
mission or values or relate to your core business. You may also
want to name hallways after valued employees. By making these
values visible daily, employees will constantly be reminded of
the organization's foundation and reason for being.
- Plan a "Bring your family to work"
day for your organization. Be sure to include different
activities for different age groups. Younger children will love
sending a fax to someone, helping stuff envelopes, copying things,
and running errands while older children will want to learn more
about the actual business of the organization. You may even want
to have them role play their parent's job to help them gain more
empathy for what a parent or relative does all day. Use pieces
from your new hire orientation, tours, and even special treats
in the cafeteria to help make families feel a part of the organization.
Make this day a fun celebration for everyone. If an employee has
the full support of his or her family, especially during high
stress times at work, they will certainly be more productive on
the job!
- Think of something creative you could offer
your customers as a "free" sample. The Savings
Bank of Rockford, CT, gives its customers a dime taped on a foldover
card that says, "Who says we don't give free samples?"
Everyone loves giveaways, and these can also become powerful marketing
tools.
Remember that it truly is the little things that
really count. You may decide to try one new idea a month,
or form a Spirit Committee and have them design a plan to incorporate
some of these things into your culture, or simply use these ideas
to get your own creative juices going to come up with other ideas
that your employees will enjoy. Often we get so bogged down in the
business (paperwork, meetings, legal requirements) that we forget
why we went into Human Resources in the first place. You are the
champions of the people. Take that role even more seriously and
help create an atmosphere that produces peak performers and committed,
joyful workers. Have fun and keep CARE-ing!
(c) Barbara Glanz Communications,Inc. 2000. All Rights Reserved.
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