This powerful book, praised by leaders from many walks of life, shows how simple, time-honored principles lead to success and survival in a turbulent and changing world. Citing real-life examples from leaders such as Mary Kay Ash, Sam Walton, and Dr. Stanley Pearle, as well as corporate examples from Johnson & Johnson, JCPenney, and others, the authors provide current and future leaders a step-by-step process they can use to:

• Build trust and stronger relationships with others
• Respond to questionable situations and recover from ethical lapses in business and life
• Gain a competitive edge in business without sacrificing your principles
• Create a personal and organizational foundation that instills pride, loyalty, and a commitment to doing what is right from the inside out