What if every sales team, administrative group, development department and every field unit could use the endurance and the discipline that an elite runner requires to cross the finish line as a top finisher? That’s the message of The Next Level: Leading Beyond the Status Quo, written by David Cottrell and Alice Adams. “By applying the same principles and commitment that individuals put into training for running events, every organization can reach the next level and beyond,” said Cottrell, popular keynoter and author of the best-selling Monday Morning Leadership.